Your villa, sold by people who know Italy
List your villa, get bookings from vetted agents, get help with photography and film.

In one paragraph
Rouchelli puts your villa in front of a small group of vetted travel agents and planners, handles the enquiries, and brings in photographers and creators when the house needs better imagery. One agreement, one desk, one place to see what is going on.
Three things
- 01 of 03
Bookings from vetted agents
Agents on the platform sell only Rouchelli's collection. They see your rates and availability notes, not your phone number, until a booking is confirmed.
- 02 of 03
One agreement, no admin
One agreement with Rouchelli covers every agent and planner in the room. No separate contracts with every agency.
- 03 of 03
Photography, film and reach on request
Ask for a shoot, a film, a website or an influencer stay. Rouchelli writes the brief and matches a creator from its pool.
The deal, in plain points
Owners pay nothing to join. One commission, on confirmed bookings only.
What you give
- 01
Free to join, no listing fee. One commission of 10 to 20% on a confirmed booking, set per house and written down before the house is listed.
- 02
Rouchelli settles with the agents and planners out of that commission; you never deal with agencies one by one and never receive a second invoice.
- 03
Agents see your rates and notes, not your phone number, until a booking is confirmed.
- 04
Photography, film and content are per brief. With a fee: the creator's fee plus 12% to Rouchelli, at least €95. For a stay: free in the first year. You see it before you post.
- 05
Usage rights are written into every brief: your house only, house plus Rouchelli, or full.
The terms
Free to join. One commission on confirmed bookings, set per house before it lists.
Every term, line by lineIs this you?
You own or manage one to three houses in Italy and want fewer, better intermediaries.
You are happy with one agreement, made once, instead of a contract per agency.
You can answer an availability question within a day or two.
You would like better photography or film and do not know where to start.
What it costs, what it brings
A week booked at €10,000, say, through an agent in the room.
- To join
Free
No listing fee. The house lists without its name.
- Rouchelli's commission
10 to 20%, €1,000 to €2,000
Set per house at confirmation. Invoiced once, when the booking is confirmed.
- The agent
Paid out of Rouchelli's commission
Never a second invoice to you.
- You keep
€8,000 to €9,000
- A shoot, if you ask for one
The creator's fee plus 12%, at least €95
A stay for content is free in the first year.
One commission, on a booking that happened. Nothing else.
An example, not a quote: Rouchelli's percentages on amounts made up for the sum.
Four steps
- 01 of 04
Tell us about the house
Name, location, guests, and what you need help with.
- 02 of 04
We review and agree terms
A call, a look at the house, the terms agreed in writing.
- 03 of 04
Your villa goes live
Listed on rouchelli.com and in the agent catalogue.
- 04 of 04
Bookings and content follow
You see every enquiry, booking and brief in your owner portal.
Tell us about your villa
Bookings, content, or both: say which, and we ask only for that.
Tell us about your villa
Up to 20 questions, one at a time; only the ones that apply to you. Nothing is sent until the end.
We keep the request until it is handled, then delete it unless it became a listing or a brief. Your details go to Rouchelli only.