Legal
Last updated: May 2026
Rouchelli Villas S.r.l. (“Rouchelli”, “we”, “us”, “our”) is a luxury villa rental and concierge company registered in Italy. Our registered office is at Via Montenapoleone 8, 20121 Milan, Italy. We are the data controller for all personal information collected through this website and in connection with our services.
We collect personal information that you provide to us directly, as well as certain information collected automatically when you use our website. This may include:
We use your personal data to process and manage bookings, respond to enquiries, provide our concierge services, send you relevant communications about your stay, and improve our website and services. We may also use your data to comply with legal obligations, prevent fraud, and enforce our terms of service. We will only send you marketing communications where you have given your consent or where we have a legitimate interest to do so, and you can opt out at any time.
Our website uses cookies and similar tracking technologies to enhance your experience, understand usage patterns, and deliver relevant content. Strictly necessary cookies are always active. You may control preference, analytics, and marketing cookies through our cookie consent manager, which is presented on your first visit. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
We share your data with carefully selected third parties only to the extent necessary to deliver our services. These include our payment processor (Stripe), email service provider, analytics tools (used in anonymised form), and where required, the villa owner or their management team in connection with your booking. We do not sell your personal data to any third party. All third-party processors are bound by contractual data protection obligations consistent with GDPR requirements.
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Booking records are typically retained for seven years in accordance with Italian tax law. Marketing data is retained until you withdraw consent. Where data is no longer needed, it is securely deleted or anonymised.
Under applicable data protection law (including the GDPR), you have the right to access, correct, or erase your personal data; to restrict or object to its processing; and to receive a portable copy of data you have provided to us. You also have the right to lodge a complaint with your local supervisory authority. To exercise any of these rights, please contact us at privacy@rouchelli.com. We will respond within 30 days.
We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. The “last updated” date at the top of this page will always indicate when the most recent changes were made. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acknowledgement of the updated policy.