An independent curator of Italy
Rouchelli is a living atlas of Italy: the house you wake up in, what is worth doing once you are there, and the people whose craft is worth going out of your way for.
Some of the best of Italy is hidden in plain sight. In the hands of a master. In the character of a material. In a family workshop, a forgotten palazzo, a centuries-old tradition, or a new idea taking shape behind an old door.
Rouchelli is a living atlas of that Italy: the house you wake up in, what is worth doing once you are there, and the people whose craft is worth going out of your way for. The cook who decides the menu at the market that morning, the family that has worked the same vines for four generations, the guide who knows which door is worth knocking on.
The houses are where it begins. We comb the country region by region, get to know the houses, the hosts and the local guides behind them, and put forward only the ones we would happily point a friend towards. Every property is checked before it goes in, and the collection stays deliberately small: the goal is to know each place well enough to recommend it with confidence, not to list as many as possible.
We listen to how you want to travel, find the house that fits, and introduce you directly to the people who know it best. You book with them.

Seen, checked, chosen
Three houses from the collection, and the three things that happen before any house is in it.
- 01 of 03

Seen
We spend our time searching Italy, region by region, for the parts worth travelling for.
- 02 of 03

Checked
A house enters the collection only after it has been checked, and after we have met the people behind it.
- 03 of 03

Chosen
The collection stays deliberately small. We would rather know a handful of houses well.
Who is behind Rouchelli
Who writes the Journal
Nick
Editor
Anastasiia
Editor

Kaya
Editor
Ambassadors

Sander Lusink
Brand director of OGER and a proud fan of Italy: the first ambassador of Rouchelli. More ambassadors will follow.
Meet the ambassadorsThe other side of the desk
Owners list a house once. Agents, planners and creators work with Rouchelli on terms written first.
- Owners
Villa owners, boutique hotels and small estates
- Approved agents and planners
- A listing on rouchelli.com
- Events per house
- Agents and planners
Travel agents, wedding planners, event managers
- Enquiries
- The whole collection
- Terms before yes

