A boutique hotel deserves better than a listing
Boutique hotels and small estates: reach agents and planners, and get content made.

In one paragraph
Rouchelli works with small hotels, converted convents and estates that want the right guests rather than the most guests. Agents and wedding planners on the platform sell your rooms; creators on the studio side make the imagery that sells them.
Three things
- 01 of 03
Agents and planners who sell Italy
Travel agents and wedding planners with clients looking for exactly your kind of place, briefed by Rouchelli.
- 02 of 03
One agreement, made once
Free to join. One commission on confirmed stays, set before the first stay, covers every agent and planner in the room.
- 03 of 03
Photography, film, website
Request a shoot or a film, or ask for help with your website. Rouchelli matches a creator and manages the brief.
The deal, in plain points
Owners pay nothing to join. One commission, on confirmed bookings only.
What you give
- 01
Free to join, no listing fee. One commission of 10 to 20% on a confirmed stay, 10% of the venue hire on an event, set before the first stay.
- 02
Rouchelli settles with the agent or planner out of that commission; you deal with one desk and one invoice.
- 03
Sold as a house for groups, weddings and retreats first; room-by-room selling comes later.
- 04
Photography, film and content per brief, with the exchange and the rights in writing.
- 05
Agents and planners never see your direct contact until a booking is confirmed.
The terms
Free to join. One commission on confirmed stays and events, set before the first stay; sold as a whole house first.
Every term, line by lineIs this you?
A boutique hotel, convent, masseria or estate of roughly 5 to 30 rooms.
You want groups, weddings and retreats, not only room nights.
You accept one agreement for the stays booked through Rouchelli.
Your imagery could be better than it is.
What it costs, what it brings
A whole-house week booked at €10,000, say, or an event with €8,000 of venue hire.
- To join
Free
No listing fee. Sold as a house first.
- On a stay
10 to 20%, €1,000 to €2,000
Set per house at confirmation.
- On an event
10% of the venue hire, €800
On the hire of the house, not on the planner's fee or the vendors.
- Agents and planners
Paid out of Rouchelli's commission
One commission per confirmed stay or event. Invoiced once.
An example, not a quote: Rouchelli's percentages on amounts made up for the sum.
Four steps
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Tell us about the hotel
Rooms, location, season, and what you need help with.
- 02 of 04
We review and agree terms
One call, the terms in writing.
- 03 of 04
The hotel goes live
In the agent catalogue, and on rouchelli.com where it fits the collection.
- 04 of 04
Bookings and content follow
Enquiries, bookings and briefs in one owner portal.
Tell us about your hotel
Bookings, content, or both: say which, and we ask only for that.
Tell us about your hotel
Up to 23 questions, one at a time; only the ones that apply to you. Nothing is sent until the end.
We keep the request until it is handled, then delete it unless it became a listing or a brief. Your details go to Rouchelli only.